Learn about our history, purpose, and team
An Idea
Working in restaurants, we saw the need for an app that would allow you to send a drink to a friend for a celebration, or a client to show appreciation. From this Guusto was started with a handful of partner restaurants and customers.
Building in Purpose
We partnered with the One Drop Foundation, an initiative by Guy Laliberte (founder of Cirque du Soleil), to donate 1 day of clean drinking water for every gift sent. This built purpose into the core of Guusto.
The Shift
When HR teams and Managers started to use Guusto to reward and recognize employees, we leaned into our core customer base and worked closely with HR leaders to build more robust employee recognition tools. We focused our energy on our customers and solving their problems.
Ironic Ephiphany
When researching what customers were saying about us online, we came across a
1-star review on our Glassdoor profile. This was the moment we realized that if we wanted to really succeed, we first had to build an amazing culture where people loved to work. The irony was that we were selling employee recognition tools, but not using them internally. So, we switched to focusing on our people first, recognizing them consistently for demonstrating core values, and intentionally shaping a great culture.
The Transformation
This new focus on building our team and culture completely transformed our business. Employees started delivering amazing results, we attracted superstars to join us, and things really took off. In less than a year, Guusto skyrocketed to the #1 Highest Rated Recognition Platform on G2 and grew over 250%. We learned the hard way, but now fully understand what separates great companies from the pack: you can’t leave culture to chance!
Culture is Our Advantage
As revenue grew, we reinvested in growing the team and transitioned to a fully remote company. We took everything we learned from years of working with hundreds of HR leaders, and completely rebuilt the product to better meet their needs, improve security, scale integrations, and add enterprise grade controls/reporting. We continued to double down on culture and were proud to be designated a Great Place to Work.
Build workplace cultures that frontline employees love.
Increase access to clean water around the world.
We help HR leaders build employee recognition programs that impact frontline retention.
Donate 1 day of access to clean water for every Guusto gift sent.
A world where retention is higher for frontline roles.
A world where everyone has access to clean water.
