Here’s what we believe

Learn about our purpose, mission, vision, core values, and financing.



Build workplace cultures that frontline employees love.

Increase access to clean water around the world.



We help HR leaders build employee recognition programs that impact frontline retention.

Donate 1 day of access to clean water for every Guusto gift sent.



A world where retention is higher for frontline roles

A world where everyone has access to clean water.

Our core values

We hire, review performance, and recognize employees (using our own software to send Guusto gifts) based on these core values.

We embrace feedback as a gift! We strive to create safe environments for people to share honest thoughts, often saying “tell me more”, and showing appreciation for their comments. We encourage others to challenge our ideas, but we do not need consensus to make decisions. We respect people expressing diverse opinions and support an equitable and inclusive culture so everyone can be their authentic selves.

We have a growth mindset! We ditch the ego, admit we don’t know everything, voice problems and ask questions. We seek wisdom through books, podcasts, courses and mentors. We carve out time for deep focus work to quickly acquire new skills. We further our learning by testing ideas to see what actually works. We ask colleagues to review our work to identify mistakes and opportunities for improvement.

We care about colleagues succeeding! We take an interest in them as people. We set clear expectations and inspire them with our passion. We are quick to assign credit for successes and take accountability for failures. We develop trust by being authentic, transparent and reliable. We support them when needed, recognize them for their contributions, and give honest feedback that will challenge them to grow.

We take initiative and deliver results! We aren’t afraid to take risks, as we know failure leads to innovation. We have a bias for action and ship daily, making things happen before making them perfect. We make decisions and commit. We keep the big picture in mind and focus on opportunities over problems. We set ambitious goals and strive for high standards with everything we do. We stay scrappy by trying to do more with less.

Sustainable growth with no venture capital

With only a bit of money from friends, family and some early customers to get things off the ground, we had to find a way to grow profitably through our own cash flows. For technology companies, this is rare, but it allows us to call the shots, treat employees right, and grow in a sustainable way.

VC backed firms often get pushed to grow at all costs, and go boom or bust (9 out of 10 times it’s bust). The management team is distracted by all the reporting to investors that could be spent on helping customers, and often prioritize short-term metrics at the expense of long term company health.

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