Here’s what we believe

Learn about our purpose, mission, vision, core values, and financing



Create amazing workplace cultures where people feel appreciated, connected and inspired.

Increase access to clean water around the world.



Help HR Leaders build employee recognition programs to transform culture.

Donate 1 day of clean drinking water for every gift sent.



Rid the world of poor workplace culture.

A world where everyone has access to clean water.

Our core values

We hire, review performance, and recognize employees (using our own software to send Guusto gifts) based on these core values.

We seek to deeply understand customer problems and desires. They are why we exist! We embrace feedback from colleagues as a valuable opportunity to improve and get to the best ideas, but we do not need consensus to make decisions. We contribute to an inclusive and equitable culture and respect diverse opinions.

We practice radical curiosity. We aren’t afraid to voice problems and ask questions. We seek wisdom through books, podcasts, courses and mentors. We further our learning by testing new ideas to see what actually works. We’re eager to collaborate with colleagues and customers to find creative solutions.

We take initiative and own projects. We make decisions and commit. We choose to focus on results rather than work completed, and are accountable for successes and failures. We care about colleagues and recognize their contributions, but aren’t afraid to deliver constructive feedback to help them grow.

We push to get a little better everyday. We focus on opportunities over problems. We set ambitious goals and strive for high standards with everything we do. At the same time, we stay scrappy by trying to do more with less. We aren’t afraid to take risks, knowing that failures lead to innovation.

Sustainable growth with no venture capital

With only a bit of money from friends, family and some early customers to get things off the ground, we had to find a way to grow profitably through our own cash flows. For technology companies, this is rare, but it allows us to call the shots, treat employees right, and grow in a sustainable way.

VC backed firms often get pushed to grow at all costs, and go boom or bust (9 out of 10 times it’s bust). The management team is distracted by all the reporting to investors that could be spent on helping customers, and often prioritize short-term metrics at the expense of long term company health.

Start in minutes, not months

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